January 20, 2010

Sharon Wauchob to head Edun

Well, last year the Louis Vuitton group bought an interest in Bono and Ali Hewson's ethical fashion line, Edun, and now it's proceeded to do what LVMH does best: match up-and-coming design talent with brands in need of a strong creative eye — think of the surprising, and surprisingly successful, pairing of American designer Marc Jacobs with ultra-French house Louis Vuitton.

The new Edun designer Sharon Wauchob, who herself worked at LV in Jacobs' early days there, brings her slouchy downtown style to a label better known for its ethics, and its celebrity connection, than for its design. Like Noir designer Peter Ingwersen, she's known for designing her own fabrics, a strategy that could work well with Edun's emphasis on teaching marketable skills to African factory workers. Here's hoping she can bring the kind of high style to Edun that's still surprisingly rare in the sustainable fashion world.

Via Fashionologie; photos via Style.com

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