January 31, 2009
Some eco-organizations, like Make Me Sustainable, have tried using Facebook-style networking to get people to lower their carbon emissions. But nothing, apparently, is as effective as shame -- a tactic used successfully by the Sacramento Municipal Utility District, which essentially gave 35,000 test customers a report card on each monthly bill, comparing their usage to their neighbors'. Customers who received the report cards reduced usage by 2 percent more than customers with standard bills, reports the NY Times. Meanwhile, in Massachusetts, three towns competed on a reality show to lower their energy usage. We may grow up, but it seems our inner child never really does leave grade school.
Posted by titania at 11:13 AM