Now we're in business

A study by the US-based Management Information Services estimated that in 2005 the environmental industry in the US generated more than 5.3m jobs, over $340bn (£165bn) in sales and $47bn in tax revenue, and employed 10 times more workers than the pharmaceutical industry…

About 80% of young people questioned for a new survey in the US were interested in jobs that had a positive impact on the environment, and more than 90% said they would choose to work for environmentally friendly and socially responsible firms. A survey of workers in Brazil, China, Germany, India, the UK and the US found that employees who perceived their companies as socially responsible were happier and more likely to stay.

-- from the Guardian UK

If industry only needs financial incentives to go green, then maybe we're on our way…